Skip to main content

Mayhem: With Dean Winters ;)

By Guest Writer: Sarah Mantione

When it comes to commercials, most people hit the mute button, get something to eat, or just tune them out. A lot of the time they are a nuisance or so loud and obnoxious we grow to hate them. One campaign actually has me seeking them out on YouTube when I can't sleep. The Allstate "Mayhem" ads starring Dean Winters (Oz, 30 Rock) have me completely addicted. I’ve watched them all and even listened to some of the radio spots.

The amazing thing is they’re actually funny. I am impressed when a campaign like this comes along because you only have about thirty seconds to get the product out and (if we’re lucky) be entertaining. They first appeared in July 2010 and they are still so creative they are winning awards.

One was received just last week at the New York Festivals International Advertising Awards. So when I saw that Allstate had some new commercials coming out, I was looking forward to them, with the expectation of the same level of style and humour as “Mayhem.” The following three videos are what I saw. Remember the sub shop commercials where the adults all have child voices? In that case, the concept did fairly well. Someone thought copying that idea and trying it on an Allstate commercial would be just as successful. Not so much. The newest Allstate ads involve a Barbie doll couple. WHY ALLSTATE, WHY???
 My initial reactions to them were “really?”, “REALLY??!?”, and “WTF?!?!!?” The Barbie ads make me angry because a nine year old girl could’ve made a better video with her Barbie dolls. Let a little girl have some work, times are hard. Normally, there is a progression in life. You grow, learn, and hopefully improve. These new commercials are like an advertising nose dive off the side of the Grand Canyon. It would be like learning how to walk, run even, and then choosing to do the worm as your main form of movement. It means eventually there will be no more “Mayhem” commercials and the apparent replacements are crap. So, let’s enjoy them while we can.

Comments

Popular posts from this blog

"Chang-E" - Emmy the Great (new album out 10/9)

Emmy the Great drops her new album tomorrow on Bella Union - the fastest album she says she's ever created.  "April /月音" was completed after a trip to to her birth city Hong Kong in 2017. In early 2018, Emmy the Great made "April /月音" in a two-week period in Brooklyn - which was delayed for release until now because of her maternity leave. After recording this album, Emmy moved (for good) back to Hong Kong.  Since her original trip to Hong Kong, things have become quite tumultuous there. Said Emmy. "I’ll never know why the city called me back, but I know what it gave me. In return, I want to give it this album. That Mid-Autumn, nobody could have predicted what was to come, neither the atomization that began with the anti-Extradition Law protests in June 2019, nor the struggle for democracy that continues now, through the Covid-19 pandemic. To witness your birth city in its greatest moment of need is a powerful, humbling event, and I know I watched Hong Kong

Give JR a Break

Recently, I've been reading some sites that have criticized James Roday, the lead actor on the USA show PSYCH for an apparent weight gain. But you know what? Who gives a flying fizzle stick if James Roday is slightly larger than he was 4 years ago. Apparently, it wasn't enough to scare away his current girlfriend/ co-star Maggie Lawson. (Who is one hell of a Catch!) And NO they are not engaged. That seems to be nothing more than a rumor, but there is a very high chance of it happening in the near future. Anyway, as long as PSYCH continues to entertain I don't mind about James Roday's waist. He, and Dule Hill, and Corbin Bernson too, can eat all the fried broccoli they want. The last episode of PSYCH wasn't so smashing, but I don't blame it on dietary issues. QATFYG: Are you keeping up with Psych? And who is hotter, James Roday or Maggie Lawson? (Trick Question but idk why) PS: If you have heard any more news on Roday and Lawson becoming Roday-Lawso

RIP Andy Warpigs

If you're even vaguely familiar with the Phoenix music scene to any extent, you probably knew Andy Warpigs. I saw them a few times at Yucca/Time Out Lounge when I was frequenting both spots a few years ago. Andy Warpigs was one of the most ubiquitous names you could come across, and with good reason - they were an incredibly prolific and talented artist, basically a Phoenix legend.  Unfortunately, over the weekend Andy Warpigs passed away - an extremely tragic loss. If you can possibly donate to the GoFundMe to help Andy's mom with funeral expenses , please do so.  Take care, Britt