Skip to main content

Mayhem: With Dean Winters ;)

By Guest Writer: Sarah Mantione

When it comes to commercials, most people hit the mute button, get something to eat, or just tune them out. A lot of the time they are a nuisance or so loud and obnoxious we grow to hate them. One campaign actually has me seeking them out on YouTube when I can't sleep. The Allstate "Mayhem" ads starring Dean Winters (Oz, 30 Rock) have me completely addicted. I’ve watched them all and even listened to some of the radio spots.

The amazing thing is they’re actually funny. I am impressed when a campaign like this comes along because you only have about thirty seconds to get the product out and (if we’re lucky) be entertaining. They first appeared in July 2010 and they are still so creative they are winning awards.

One was received just last week at the New York Festivals International Advertising Awards. So when I saw that Allstate had some new commercials coming out, I was looking forward to them, with the expectation of the same level of style and humour as “Mayhem.” The following three videos are what I saw. Remember the sub shop commercials where the adults all have child voices? In that case, the concept did fairly well. Someone thought copying that idea and trying it on an Allstate commercial would be just as successful. Not so much. The newest Allstate ads involve a Barbie doll couple. WHY ALLSTATE, WHY???
 My initial reactions to them were “really?”, “REALLY??!?”, and “WTF?!?!!?” The Barbie ads make me angry because a nine year old girl could’ve made a better video with her Barbie dolls. Let a little girl have some work, times are hard. Normally, there is a progression in life. You grow, learn, and hopefully improve. These new commercials are like an advertising nose dive off the side of the Grand Canyon. It would be like learning how to walk, run even, and then choosing to do the worm as your main form of movement. It means eventually there will be no more “Mayhem” commercials and the apparent replacements are crap. So, let’s enjoy them while we can.

Comments

Popular posts from this blog

"Mon Soleil" - Ashley Park

If there's anything people take away from my piss-poor legacy, I hope it's what a huge, unabashed fan of "Emily in Paris" I am and will continue to be. People love "90 Day Fiancee," "The Bachelor," and other garbage - allow me "Emily," which is at least harmless, kind of goofy fluff (which does, unfortunately, lean into some stereotypes, as the country of Ukraine knows ). I have already watched Season 2 twice. And honestly my favorite part of this show (despite my crush on Camille Razart and Lily Collins channeling Audrey Hepburn hardcore ) is Ashley Park. This woman has superstar written all over her. She's a bona fide Broadway star, and "Emily in Paris" has served as her pivot into the zeitgeist.  "Emily in Paris" is also showcasing her vocal prowess front and center this season, with her covering BTS, "All By Myself," "Sympathtique," and Marilyn Monroe. But the real standout performance is th

Give JR a Break

Recently, I've been reading some sites that have criticized James Roday, the lead actor on the USA show PSYCH for an apparent weight gain. But you know what? Who gives a flying fizzle stick if James Roday is slightly larger than he was 4 years ago. Apparently, it wasn't enough to scare away his current girlfriend/ co-star Maggie Lawson. (Who is one hell of a Catch!) And NO they are not engaged. That seems to be nothing more than a rumor, but there is a very high chance of it happening in the near future. Anyway, as long as PSYCH continues to entertain I don't mind about James Roday's waist. He, and Dule Hill, and Corbin Bernson too, can eat all the fried broccoli they want. The last episode of PSYCH wasn't so smashing, but I don't blame it on dietary issues. QATFYG: Are you keeping up with Psych? And who is hotter, James Roday or Maggie Lawson? (Trick Question but idk why) PS: If you have heard any more news on Roday and Lawson becoming Roday-Lawson, send it

Appropriate Holiday Gift Ideas for the Single Lady

While some people may see it as a drag, there are plenty of benefits to being single during the holiday season. During this time of the year, there are tons of parties you can attend that you may not have had the opportunity to if you were in a relationship. There’s also not as much stress on you as a single gal during the holidays because you don’t have to shop for your partner and extended family members  or  stress over where to eat Christmas dinner.  Not everyone sees the bright side of being fancy free during the holidays, and, tragically, they aren't afraid to let us single ladies know. Not only are single women subjected to even more harassment and ridicule during the holiday season, they’re also given the most obnoxious gifts by those who can’t comprehend how anyone can be both happy and single. Whether it’s a self-help book (desperately) trying to reinforce how great is to be single or the gift of a year-long subscription to Match.com , single women are presented with