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La Roux - I'm Not Your Toy (music video)

The music video for La Roux's new single "I'm Not Your Toy" has been released and... I like it.

La Roux is a British electropop synth band composed of Elly Jackson and Ben Langmaid, singer and producer respectively. They work in the same milieu as Little Boots, Ladyhawke, and Passion Pit, so if you're into the indie electronic music that has been so popular recently, you'll probably like La Roux.

I've been listening to La Roux on and off for a while now and I haven't exactly been blown away. Their songs are all good - catchy and interesting - but they just don't quite hit the spot. I like "Fascination" enough to let it play all the way through when it comes up on my iPod, but not enough to put it on repeat. Same with "Bulletproof" and "In For The Kill." In contrast, I think that "I'm Not Your Toy," their new single, is better than their previous songs. When I first listened to it I didn't particularly like it, but after listening to it a couple times it's grown on me. Very catchy chorus. I like the music video quite a bit as well.

Overall, I think La Roux is on the right path, but they aren't quite there yet. But I could be full of shit. What do you think?

Questions: Do you like "I'm Not Your Toy"? How do you feel about the resurgence of electronic/synthpop music? Does Elly Jackson (lead singer of La Roux) look like Ron Weasley or is it just me?


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